January 25, 2022 | 10: 00am
MANILA, Philippines — In its unusual marketing campaign “Huling Patak ng Bagong Tapang,” Ginebra San Miguel honors the working-class Filipinos who chose to upward push above the challenges of the pandemic.
The unusual commercial launched unbiased lately echoes the lives of true-life, as much as the moment-day heroes by means of their reviews of sacrifice and never-enlighten-die spirit—a father whose barbershop replace was tormented by the pandemic, a scholar who puts himself by means of on-line college as a tricycle driver, a balut vendor who needs to work day-to-day to manufacture ends meet, and a medical frontliner who dangers her life to keep COVID-19 sufferers.
Then, there’s the fable of weightlifter Hidilyn Diaz, who against all odds, persevered and obtained for the Philippines its first Olympic gold.
Ginebra San Miguel’s “Huling Patak ng Bagong Tapang” showcases that indomitable spirit Filipinos are identified for in all locations the field.
“Olympic Gold medalist Hidilyn Diaz embodies that. For folks that factor in you would want already given it all the pieces you’ve bought, judge again. May likely likely also unbiased huling patak ka pa na ibubuga. Right here’s how she obtained the Olympic gold medal. We hope that these ‘Huling patak’ reviews will encourage others to extinguish the a similar, to be motivated, and to transfer ahead to this unusual future” Ginebra San Miguel Community Trace Supervisor Paolo Tupaz mentioned.
The “Huling Patak ng Bagong Tapang” commercial is accompanied by catchy music and frightening lyrics that connected and resonated smartly with listeners and viewers.
Per the launch of the unusual marketing campaign, Ginebra San Miguel moreover introduces the Hari particular version commemorative bottle as a tribute to the nation’s first Olympic Gold medalist.
“Napakahalaga na manalo kaming mga atleta ng medal sa Olympics dahil gusto namin na makapagbigay ng pag-asa at inspirasyon sa lahat ng Pilipino, lalong lalo na sa panahon na para bang wala ng katapusan ang pandemic at wala ring appropriate news. Nanood tayo ng laban ng bawat Pilipinong atleta at doon nakita ng lahat ‘yung Bagong Tapang nating mga Pilipino,” Diaz, who is a Ginebra San Miguel ticket ambassador since 2019, mentioned.
Diaz was fragment of the award-a success marketing campaign “Ginebra Ako” alongside with Barangay Ginebra basketball megastar Scottie Thompson and worn Miss Universe Pia Wurtzbach.
“Ginebra San Miguel just isn’t factual a drink. The ticket that has been consumed and depended on by many Filipinos since 1834 has, likewise, developed and change into a image of braveness, hope, resiliency, solidarity and malasakit. We hope that by means of selling our ticket values in our campaigns, we motivate encourage our nation to upward push above the challenges of the pandemic,” Tupaz mentioned.
Ginebra San Miguel Inc. is the producer of Ginebra San Miguel, the field’s largest-selling gin, per the leading global drinks journal Drinks World. It is moreover a 15-time Gold Tremendous Trace awardee of the Monde Replacement World Tremendous Institute.
ASC Reference No. G023P011922GS
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